Introducing new storytelling features
We all know that great demos don’t just show product features or functionality, they tell a great story.
That’s why we’re excited to introduce two new features that take your product storytelling to the next level: Video Overlay and Story Capture.
With these new tools, you can bring your demo experiences to life faster, and in a way that actually connects with your buyers. Because at the end of the day, that’s what it’s all about: helping your GTM team tell a clear, compelling product narrative that moves deals forward.
Let’s break them down below.
What is Story Capture?
Do you ever get stuck trying to figure out the best way to kick off a demo? Creating a demo from scratch can be time-consuming, especially when you’re unsure of where to start or how to structure your message.
Story Capture is a new AI-powered capture type that solves the blank page problem. Similar to single, timed, and continuous captures, Story Capture is where the demo creation process begins. Just hit record, talk through your product like you would on a live call, and GenAI will automatically turn your voice into a guided HTML demo, complete with screens and flows. Once you generate guides, you’ll get a guide copy to accompany your demo.
It’s like having a personal assistant that builds your first draft for you. You narrate, Walnut builds, and your demo takes shape within minutes. You can always edit guides or guide types after capturing as needed.
This means less time wrestling with structure and more time fine-tuning your message. Whether you’re enabling sales with new demo content or iterating on messaging, Story Capture helps you get to “done” way faster.
Story Capture is one example of how Walnut implements AI throughout the platform. This is an extension of Walnut’s commitment to innovate with AI in ways that enhance storytelling and speed up demo creation.
What is Video Overlay?
Sometimes a demo needs more than just hot spots and guides, it needs you.
Video Overlay lets you add a personal video layer directly into your demo experience. Record a video of yourself (or anyone on your team) to introduce the story, guide the viewer, or highlight specific product features and values for each step throughout the flow.
Now you can bring in face-to-face context and personality without needing a live call. It’s recommended to have sales reps duplicate your templates and add their own personal touch. That way, they can send a video demo pre or post-call or when the demo is passed to a new stakeholder in the buying committee to save everyone time from repetitive calls or recordings.
This is perfect for sellers doing async follow-ups, product marketers launching new features, or sales engineers creating reusable walkthroughs to scale their work. Add clarity, build trust, and humanize your product, all in just a few clicks.
Video Overlay was built to have natural synergy with the way guides are set up for your workflow today. This means that you first capture your screens and then spice up your demo with modals, guides, hotspots, and now videos to tell your story.
Note that this feature is only available for certain account types.
Product storytelling for GTM teams
These features were built with product marketers and sales engineers in mind: the people behind the scenes making sure the product narrative is sharp, scalable, and easy for sales to run with. This saves everyone precious time creating or interacting with demos.
Story Capture helps you get demos off the ground quickly, turning your voice into a first draft with the help of AI. No more blank pages or struggling with flows before you even start capturing product screens.
Video Overlay gives you a new way to connect and contextualize. Sometimes it’s not what you show, it’s how you say it. And now you can say it with video, right inside the demo.
Together, these features help GTM teams create demo experiences that are clear, personal, and built to convert.
Continuous innovation at Walnut
Walnut is committed to changing the way software is bought and sold. As the way people buy software continues to evolve, we’re committed to staying ahead of the curve and meeting our customers’ needs through continuous innovation. Every feature we release is designed with direct input from the teams using Walnut every day.
We’re proud to partner closely with GTM leaders who are shaping the future of software sales. Customer feedback plays a critical role in how we prioritize and build new capabilities. You can see this in our past releases such as Playlists, Advanced Playlists, and Offline demos.
With each release, we aim to remove friction, improve collaboration, and enable more effective storytelling throughout the sales process. Many customers regard Walnut’s pace of innovation and response to feedback as their favorite aspects.
Put your product first
At Walnut, we empathize with both prospects and sellers in that the state of software buying is broken. That’s why we believe in Product-led Everything as the evolution of the modern GTM motion.
Whether you’re running a product-led or sales-led motion, your product is the best asset you have. And the only way to succeed in today’s market is to unlock its full potential. Being product-led means weaving your product into every aspect of your GTM motion, driving better alignment, smoother experiences, and faster growth.
Let’s make software buying better
At Walnut, our mission is to make software buying delightful, and we believe better storytelling is the key.
Buyers don’t want feature dumps. They want to see your product solving their problem.
With Story Capture and Video Overlay, your team can create demos that speak directly to your audience.
Look out for many more exciting innovations to come.
