Walnut Integrations
Walnut Integrations: Turn Demo Data Into Pipeline Intelligence
Automatically sync demo engagement to Salesforce, HubSpot, and your entire GTM stack. Transform how your team qualifies leads, personalizes outreach, and forecasts pipeline.
- Viewed pricing
- Opened security
- Shared internally
Opportunity · Acme Inc
- Demo engagement
- High
- Screens viewed
- 4 of 4
- Lead score
- 87
It’s all about your sales efficiency
68%
Avg. increase in demo-to-opp conversion
3x
Higher email engagement with synced data
2 hours
Average setup time
Your Demos Generate Intelligence. Your CRM Should Use It.
With Walnut integration
Without Walnut integration
Native CRM & MAP Integrations
Deep, bi-directional sync with your core go-to-market platforms
HubSpot
- Embed lead forms.
- Incorporate demo engagement data into your workflow.
Marketo
- Incorporate demo engagement data in your workflow.
Salesforce
- Connect your demos to opportunities.
- Integrate engagement data directly into your workflow.
Account Intelligence & Enrichment
Identify and enrich anonymous demo visitors for faster prospecting
6sense
- Gain valuable insights about the companies viewing your product demos.
Zapier
- Gain valuable insights about the companies viewing your product demos.
Demandbase
- Gain valuable insights about the companies viewing your product demos.
Clearbit
- Gain valuable insights about the companies viewing your product demos.
ZoomInfo
- Gain valuable insights about the companies viewing your product demos.
Highspot
- Add demos to your Highspot pitches.
How Walnut Integration Works
Connect
One-click installation from Salesforce AppExchange, HubSpot Marketplace, or Walnut dashboard. Takes 5 minutes.
Build Workflows
Define which Walnut demo data flows to which CRM fields. We provide templates for common setups.
Scale
Watch conversion rates improve as demo intelligence becomes part of your sales process.
Walnut MCP · Model Context Protocol
Build the demo without opening Walnut
Connect Claude, ChatGPT or Codex once, then ask for a Demo in plain language. Your assistant assembles it from your own Screens Library — with you approving the outline and the plan — publishes it, translates it, and tells you how it’s performing. No dashboard to open and no API key to manage.
- 01Two questionsHow the Demo will be used and who it’s for. With Gong, a CRM or a calendar connected in the same chat, it suggests the answers — “Live call demo, you meet them Thursday.”
- 02Reuse firstIf a Demo or Template you already have fits, it offers that before building anything new.
- 03Approve the outlineOne step per feature, drafted from your Screens Library. A step your library has no screen for is left out and named — never filled with a placeholder.
- 04Review the planOpen it as a page: screens in order, guide steps, links between screens. Reword a step, move a link, add or swap a screen — as many rounds as you like.
- 05Build and publishWalnut builds the Template, publishes the Demo with the prospect’s name in it, and flags what to check, like a screen with no way forward.
- Your screens onlyBuilt from your Screens Library — captured from your real product, never generated.
- Nothing builds unapprovedYou sign off the outline and the plan before a single screen is assembled.
- Gaps named, not fakedIf your library can’t cover a step, you’re told in one sentence.
- Your role, your accessThe assistant sees and builds only what your Walnut account can.
Connect in three steps
https://api.teamwalnut.com/mcp
Add a custom connector
In Claude, open Settings → Connectors and choose Add custom connector. In Codex, open Settings → Plugins → MCPs and add a custom MCP.
Paste the server URL
In Codex, pick Streamable HTTP. OAuth handles the handshake, so there is no API key to copy, store or rotate.
Sign in and approve
Approve access with your Walnut account. In Claude, enable Walnut from + → Connectors; in Codex, click Authenticate next to the server.
Prompts, ready to paste — build, publish, translate, analyze
- Build
Build a Demo for Acme's VP of Sales to watch after our call.
Outline from your library, then a published Demo
- Build
I need a website embed Demo that shows our reporting features to marketing leaders.
Email gate on by default for embeds
- Personalize
Publish a Demo from the Platform Tour Template for Globex, with their company name in it.
Variables filled before the link goes out
- Translate
Translate the Enterprise Overview Template into German. Keep 'Walnut' in English.
Runs in the background, then republishes
- Analyze
Which of my Demos has the best completion rate?
Ranked against your company benchmark
- Analyze
How is the Acme deal room doing? Are any action plan tasks overdue?
Stakeholders, coverage, CRM deal stage
- Analyze
Show me the bounce-rate trend over the last 90 days.
Daily trend, grouped by date
- Settings
Which Demos in the APAC folder still let @competitor.com in?
Audit, then change in bulk after a preview
- Library
Archive every Demo in the Old Campaigns folder.
Previewed, and warns if a Playlist uses one
Your assistant works with your own Walnut permissions: it sees and changes only what your account can, previews every bulk change before it runs, and can be connected read-only if you only want answers. Building and publishing need full access; company-wide analytics and member management are for Account owners and Company admins. You can revoke access from your connector settings at any time.
Frequently asked questions
Initial connection takes 5-10 minutes. Field mapping and building your first workflow typically takes 1-2 hours total. Most teams see value within the first week.
You control what syncs, but common fields include: demo views, time spent, features explored, sharing activity, engagement score, last view date, and viewer information. All data flows in real-time or on a schedule you define.
Yes. Many customers sync Walnut to both their CRM (Salesforce/HubSpot) and their marketing automation platform (Marketo) simultaneously.
Walnut has native integrations with Salesforce, HubSpot, and Marketo. For other CRMs, we support integration via Zapier or direct API. Contact our team to discuss your specific CRM.
Yes. All customers get access to our implementation team who can help with integration setup, workflow design, and ongoing optimization.
Walnut offers deeper behavioral data sync than most demo platforms. We track not just “demo completed” but granular engagement data like which features were explored, how long prospects spent in each section, sharing behavior, and multi-stakeholder viewing. This enables more sophisticated scoring and routing.
Ready to Connect Your Demo Data to Your CRM?
See how Walnut integrations can transform your sales process in a 15-minute demo.